HAMBLEN HAIR
Brand Identity Development & Brand Strategy
Amanda Hamblen, stylist of 8+ years, came to me for brand design and strategy after branching out as an independent stylist. She had already established herself in the community as a skilled vivid color expert, but her updated vision for her new indendent space required branding as colorful and bright as her work. She wanted to create a salon environment that reflected her punky, feminine aesthetic that could also appeal to a trendy midtown crowd that want to book for her specialty services.
Utilizing brand strategy, I was able to dive deep into her brand mission, tone, personality, competition, and create a detailed ideal client profile. This would help Amanda feel confident and consistent in her positioning in her competitive industry.
Our goals for this brand identity project were:
Establish Hamblen Hair as THE vivid color, extensions, and braiding expert.
Attract a youthful, diverse crowd in midtown Tulsa.
To create design that feels laid back, fun, colorful, and helps create a salon environment that is an insta-worthy experience.
Help Amanda look and feel like the professional service provider she is.
Primary logo design and colorways for Hamblen Hair.
Secondary logo designs and colorways for Hamblen Hair.
Icons and additional logomarks for Hamblen Hair.
Typography and color palette for Hamblen Hair.
Custom brand patterns for Hamblen Hair.
Title page the official brand strategy playbook for Hamblen Hair.
Excerpt from the official brand strategy playbook for Hamblen Hair.
Ready to kickstart your branding project?
I can help build your brand from the ground up or revitalize what already exists. And don’t forget about your website!