The Seasoned Colorist
Brand Identity Development & Brand Strategy
Macy Jane, The Seasoned Colorist, is a Tulsa-based expert colorist and owner of Mesa Boutique Salon with over 11 years experience behind the chair. Macy is distinguished as a color expert who utilizes seasonal color analysis to help guests find their most flattering colors and tones so they look and feel beautiful through all stages of their hair journey with less fuss.
Macy came to me for brand identity development and brand strategy. This service includes a deep dive strategy meeting which explores the goals, personality, values, and more of an existing business, and especially, identifies where it needs to go. The strategy meeting then informed my design direction for Macy’s primary and secondary logomarks, brand icons, typography, and color palette.
1. Distinguishes her as an expert stylist, salon owner, and colorist who utilizes seasonal color analysis.
2. Attracts loyal, modern, family-oriented women who value quality and expertise
3. Helps Macy to feel proud of her branding, herself, and gain more clarity on her niche and connection to her audience.
Primary logo design for The Seasoned Colorist by Kelci Buss Design.
Secondary "Sun" logo design for The Seasoned Colorist by Kelci Buss Design.
Secondary "Monogram" logo design for The Seasoned Colorist by Kelci Buss Design.
Brand icon designs for The Seasoned Colorist by Kelci Buss Design.
Ready to kickstart your branding project?
I can help with build your brand from the ground up or revitalize what already exists. And don’t forget about your website!